A humble, thoughtful, and straightforward account of running a small business, free of embellishment or advice.
I'm apparently interested in reading about human struggle, because there was no plot arc, no intense action, no ultimate revelation, and yet I read without once losing interest. Downs' book reads almost like a highly-refined diary, and it's filled with the kinds of daily wins, losses, and challenges that would inevitably be interesting to anyone strange enough to run their own small business. (Maybe normal people too, but I don't know.) I appreciate how brave the author was in sharing real numbers, real names, and private challenges in his personal life—even his own shortcomings—to tell an honest story.